As always, the design process began by gathering information. I sought to understand The Hart Family's vision for their site and the business goals that needed to be met. The specifics were communicated through a questionnaire.

The Hart Family's responses highlighted a priority on emphasizing their priority to use etically sourced and local goods and sustainable principles of their brand and ensuring customers could easily place orders for their goods.

Given these specifications, I began wire framing, starting with the mobile layout. I ensured the visual hierarchy aligned with The Hart Family's needs by maximizing space for a prominent call-to-action order buttons and displaying large images of-the cozy and inviting atmosphere to draw attention to their aesthetic.

I then progressed to wire framing the desktop version, maintaining an attractive layout and clear visual hierarchy that showcased her chairs effectively.

The paper wireframes were translated into a digital format using Figma. I incorporated The Farm House Cafe And Coffee text and copy to ensure the layout framed their aesthetic's well, making minor adjustments to maintain a clean and cohesive design.

First, I needed to choose a color scheme that reflected the friendly, cozy, and enviting atmosphere that the Hart Family wanted for their coffee shop. I selected neutral light AND warm colors to convey a welcoming feeling and a cozy and warm environment, complemented by a rich dark brown to evoke thoughts of the delicious coffee her audience would soon associate with her business.

Next, I focused on typography to convey the cozy farm house cottage core tone the Hart family wanted for their coffee shop. For the brand name, I chose the 'Cursive' farm house inspired typeface Amsterdam, which exudes the inviting, cozy vibe of a neighborhood coffee shop and complements the name "The Farm House" with its cottage core aesthetic. For headers and titles, I opted for tox typewriter, a typeface that reminds us of simpler times.

With both the color scheme and typography decided, I moved on to the logo, the most identifiable aspect of a brand. I sketched several ideas that connected farm house elements until I settled on a design featuring a weather vane and the date that the Hart family farm was established inside a decorative octagon shape.
I used Canva to design the logo and the different variations of the logo design, as well as different color versions and versions without the octagonal shape, to maximize the design's versatility.

Next, I applied the style choices from the logo to create a pair of icons representing her business offerings. To best reflect Hart family's intention to serve both coffee and food items, I chose icons that matched and represented the overal theme and asthectic as well as representing the items being offered.

After completing the iconography, I moved on to creating social media headers to represent the hart family's brand in the digital space. I began by gathering a set of stock images that exemplified the personality and tone established so far. Using these images, along with the chosen typefaces and color schemes, I created several different options for the hart family to use across various social media platforms. All three headers incorporated the cream and dark brown color scheme, maintaining a cozy and inviting atmosphere for their social media pages.

Finally, I compiled all the imagery created for their brand identity into a comprehensive style guide. This guide would serve as a reference for the hart family or any future designers for any additions to the brand's styles and supporting imagery. Using Adobe InDesign, I crafted a custom layout that reflected the brand while being easy to follow. The document detailed the design decisions, standards, and guidelines, including rules for logo and icon usage, as well as the hex, RGB, and CMYK information for the selected color choices.

After completing the iconography, I moved on to creating social media headers to represent the hart family's brand in the digital space. I began by gathering a set of stock images that exemplified the personality and tone established so far. Using these images, along with the chosen typefaces and color schemes, I created several different options for the hart family to use across various social media platforms. All three headers incorporated the cream and dark brown color scheme, maintaining a cozy and inviting atmosphere for their social media pages.

Finally, I compiled all the imagery created for their brand identity into a comprehensive style guide. This guide would serve as a reference for the hart family or any future designers for any additions to the brand's styles and supporting imagery. Using Adobe InDesign, I crafted a custom layout that reflected the brand while being easy to follow. The document detailed the design decisions, standards, and guidelines, including rules for logo and icon usage, as well as the hex, RGB, and CMYK information for the selected color choices.